Emailing refers to the design and sending of emails for communication or marketing purposes. Sometimes wrongly equated with spam, this method is based on the prior consent of recipients and the personalization of mailings.
How to get started with emailing?
Email marketing remains one of the most effective ways to drive traffic to your website, which can have a positive impact on your bottom line. With the right approach, you can use it to increase sales and build lasting relationships with your customers.
What could be simpler, you just send an email to your database, right? Not at all! We all know what it’s like to have our inboxes flooded with marketing emails that are of no interest to us. Ultimately, with these types of emails, we either delete them, don’t read them, unsubscribe, or simply report them as spam. That’s where the problems start. Unsolicited emails can cost your business dearly by damaging your reputation and you could even be fined or blacklisted.
Running an effective email campaign is all about doing the right things, in the right way, at the right time, and to the right people.
What are the advantages of emailing?
Email marketing remains the primary driver of customer retention and acquisition for small and medium-sized businesses. In fact, 81% of SMBs still rely on email marketing as their primary means of customer acquisition.
In 2019 alone, 293.6 billion emails were sent and received every day. That’s already a staggering number, but that number is expected to grow to over 347.3 billion daily emails by 2022, despite the emergence of new forms of communication. Which proves that email marketing is here to stay.
It is no surprise that with the huge popularity and undeniable benefits of email marketing, the return on investment (ROI) is massive. In other words, a well-thought-out strategy will make you money.
For every dollar you spend on email marketing, you can expect an average ROI of $42.
In fact, email marketing is so popular among marketers that email engagement is the primary metric for evaluating content performance. Nine out of ten marketers say they regularly look at metrics like open rates, click-through rates, and downloads to determine the success of a piece of content, more than site traffic and social media analytics.
With these email marketing statistics in mind, it’s hard to ignore the potential of a good email marketing campaign.
What can email marketing be used for?
There are many reasons to use email marketing tactics, some of the most common of which include:
- Building relationships
- Strengthen brand awareness
- Promote your content
- Generate leads
- Marketing your products
- Nurturing prospects.
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Create an email marketing strategy
Before you get overwhelmed the best projects to transform your living space by the vast possibilities of email marketing, let’s break down the key steps to start building an effective email campaign.
Each of your customers receives hundreds of emails every day. This means that if you don’t take the time to develop a strategy, your emails will get lost in overloaded inboxes, or worse, sent to the spam folder. There are also common mistakes that you can easily avoid.
You can learn exactly how to build an effective email strategy and send emails that people actually want to read. All it takes is a plan. Think of these six steps as the outline of your email strategy:
1. Define your audience
An effective email is a relevant email. As with all other bhb directory marketing, start by understanding your buyer persona , understand what they want, and tailor your email campaign to your audience’s needs.
2. Set SMART goals
Before you set your campaign goals, gather some context. Research average email metrics in your industry and use SMART goals to make sure you’re setting realistic goals.
3. Make registration easy
To grow your audience, you need to create contact lists. To build these lists, you need to offer prospects multiple ways to sign up for your emails (see below).
Don’t be discouraged if you only have a few people on your lists at first. Building a list can take some time, but if you put in the effort, your email list will grow organically.
4. Choose an email campaign type
Email campaigns vary, and it can be difficult to choose the best one for your goals. Should you send a weekly newsletter? Which of your blog posts or case studies are best to share? Should you send regular product updates?
These are the questions that plague every marketer, and interestingly, the answers are subjective. You can start by learning about the different types of email campaigns that exist and then decide which ones are best for your audience.
5. Decide on a schedule
Decide how often you plan to contact the people on your list, let your audience know up front so they know what to expect, and be sure to stick to a consistent schedule to build trust and prevent them from forgetting about you.
How to define the objectives of your emails?
Setting goals is essential to email marketing success. By defining your email campaign goals, you can guide the direction of your campaign and more easily measure the success of your efforts.
The most important thing to consider is why you’re sending the email. Are you looking to improve your sales results? Are you trying to increase event registrations? Or have you just launched a new product that you want to tell people about?
By answering the why question, you will be able to determine what your goals are. For example, you may want to
- Stay in touch with your prospects and customers with a regular news digest
- Promote a particular event
- Promote a product launch
- Inform your customers and prospects about a discount you are offering
- Make an urgent announcement
