Marketing automation has grown considerably in recent years thanks to the arrival of software that can automate several tedious marketing-related tasks.
And knowing that the cost of these solutions is increasingly affordable, even free for some, it would be a shame to miss out on this software which gives you the possibility of concentrating on tasks with real added value for your business.
So here are the 12 best software to implement your marketing automation strategy.
1. ActiveTrail, the Marketing Automation tool that will make your life easier.
ActiveTrail is a must-have solution in the field of Marketing Automation. With a drag and drop editor, the tool is child’s play. You can send automatic emails very simply, you just need to identify triggers (marketing triggers) that will automatically respond to your customers’ behavior.
The solution will allow you, for example, to send automatic emails to celebrate a birthday or to send an SMS as soon as a user clicks on a button in your email campaign. The tool works for you, it’s a guaranteed time saver!
You can integrate your online store (Magento, PrestaShop, Woo Commerce, Shopify…) with ActiveTrail, allowing you to remind your customers that they have left products in their cart without validating their purchase. The solution also allows you to “wake up your sleeping customers”. A must-have software to test for free!
Price per month
- Free Trial
- Sending unlimited emails:
- for 500 contacts: €8
- for 1,000 contacts: €13
- for 2,500 contacts: €21
- for 5,000 contacts: €33
- for 10,000 contacts: €55
- for 20,000 contacts: €84
- for 40,000 contacts: €144
- for 60,000 contacts: €186
- On request beyond
2. Brevo (ex Sendinblue), the easy marketing automation software.
Quite simply one of the best value for money solutions in French. The development of Brevo (formerly SendinBlue) in a few years is very impressive, with new marketing automation features added regularly.
The simple and efficient interface allows you to set up advanced scenarios for sending automated emails (reminders, transactional emails, advanced segmentation, etc.).
Price per month
- 9,000 emails: free
- 20,000 emails: €19
- 40,000 emails: €29
- 60,000 emails: €39
3. HubSpot.
Hubspot is one of the most comprehensive free CRM tools on the market, with features to automate several marketing tasks. An Email Marketing module is associated with the CRM and you can program a number of automatic scenarios per email.
Price per month
- Hubspot CRM: Free
- Hubspot Sales: 1 user €50.
- Hubspot Sales: 5 users €400.
Businesses may manage contacts, messages, and viber database user interactions by storing vital data in a Viber database. It’s an excellent tool for safely and successfully arranging communication.
4. Etarget.
Etarget has been operating for many is sarbacane a good application to use? years as an email marketing software in France but its features now go far beyond simply sending newsletters. In addition, you can benefit from a free account with 6000 emails per month!
eTarget allows you to implement real automated digital marketing scenarios. You determine a trigger and the application manages for you the automatic sending of emails or SMS to your contacts at the time of your choice. The trigger can be a date, a birthday, the validation of a form or even the manual insertion of a contact in a list of recipients. The solution therefore also offers the management of your forms for the collection of your leads or any type of registration on your site.
The solution also includes a module dedicated to transactional emails: subscription to your newsletter, confirmation of an order, an abandoned cart, etc.
Price per month
- Free up to 6000 emails per month
- 10,000 emails: €15
- 40,000 emails: €20
- 80,000 emails: €35
- On request beyond
5. Sarbacane: an intuitive marketing automation tool.
This well-known emailing tool in France bjb directory offers the main marketing automation features that one may need. This translates into many ready-made scenarios such as the welcome message after registration or the birthday message. Sarbacane also offers to trigger its automatic scenarios in different ways, such as visiting a web page, adding to the basket, adding a contact to a list, etc.
In addition, it is possible to set up automatic multi-channel campaigns by mixing email and SMS, all conditionally by providing different options depending on the actions of your recipient.
Price per month
- 30-day free trial
- From €59 for 5,000 emails
6. Crisp.
Within its all-in-one software, Crisp offers a marketing automation brick allowing any company to launch its first email sequences very quickly. Through a tool for managing message templates, campaign categorization and message personalization, the platform ensures ease of use. In addition, the tool also integrates a no-code html editor, which allows marketing and sales teams to get to grips with the tool very quickly.
Price per month
- 1 to 10,000 emails/campaigns: €95 (for the entire platform, not just the email!)
- + 10,000 emails > Custom SMTP or subscribe to a dedicated IP for €55
7. Webmecanik.
Webmecanik offers a French marketing automation tool and personalized support in implementing the solution.
Based on the open source solution Mautic of which they are the first contributor, Webmecanik Automation offers a multitude of features and is constantly evolving. Analyze and track your visitors, convert your leads and nurture the relationship, all with guaranteed efficiency.
Price per month
- 10,000 contacts: €400 excluding VAT
- 40,000 contacts: €910 excluding VAT
- 100,000 contacts: €1,370 excluding VAT
8. Agile CRM.
Agile CRM is basically, as its name suggests, a CRM software. Over time, several marketing automation features have been added, making the tool interesting in this regard.
Concretely, if you want to automate the management of your databases and the updating of your prospects easily, Agile CRM is made for you.
Price per month
- 1,000 contacts: free
- 10,000 contacts: €8.99
- 50,000 contacts: €29.99
9. Pardot.
Par dot, offered by Salesforce, is simply the most complete marketing automation software available on the market. The qualification of leads and the scenarios proposed are extremely detailed, and the reports generated are very complete. The price is however very high and suitable for large companies.
Price per month
- Basic: €1,250.-
- Advanced: €2,500.-
10. Marketo
Marketo is Adobe’s professional solution for marketing automation. It is Pardot’s main competitor for large companies with advanced features, particularly in lead generation and digital advertising management.
Price per month
- Basic: $895.-
- Pro: $1,795.-
11. Drip.
Drip specializes in automating e-commerce marketing tasks. The advantage is that the features are dedicated to the needs of online merchants.
