Emailing is one of the oldest disciplines in digital marketing, but remains very effective in a communication strategy! If you are interested in learning about email marketing strategies, I offer you 9 essential tutorials. Email Marketing For Business Language: English Trainer: Mark Timberlake udemy.com email-marketing-for-business Complete training to learn how […]
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There are many emailing software programs, but it is sometimes difficult to find the right one for you, especially when you are looking for a free and ad-free solution! The good news is that you can find what you’re looking for among several software programs that have had the good […]
Are you still in doubt about the benefits of using a responsive template for your newsletter? If I tell you that more than 53% of emails are read on mobile, do you still have doubts? It’s quite simple, when you know the growing number of emails in messaging services, it […]
To improve your email marketing campaigns, it is essential to test the rendering of your emails. Fortunately, there are several very practical email and newsletter preview tools. And when you know that email marketing often allows for much higher returns on investment than other communication. You would be wrong to […]
Marketing automation has grown considerably in recent years thanks to the arrival of software that can automate several tedious marketing-related tasks. And knowing that the cost of these solutions is increasingly affordable, even free for some, it would be a shame to miss out on this software which gives you […]
Verifying your email list is one of the most important actions in emailing. This allows you to keep clean data and improve the deliverability of your campaigns and newsletters. Fortunately, there are several free software programs that allow you to check and clean your email lists simply and effectively, which […]
Do you want to keep your contacts up to date with the articles you post on your blog? Discover here the advantages of email campaigns or RSS newsletters and build loyalty with your contacts with fresh content! If you have a blog or a news page on your site, one […]
Since 2015, Webmecanik has been offering marketing automation software and personalized support in implementing the solution. Their goal: to help convert the 41% of visitors who will buy one day but are not yet ready to do so (Prestashop study) into customers, to choose your product over another. Based on the open […]
Lack of time, skills, resources… There are many reasons why Marketing departments turn to an Email Builder. And it is sometimes difficult to find a complete tool that can effectively address these recurring issues. Among the existing offer on the market. the Saas Welkom itor solution stands out for its ability […]
Segmentation occupies (and if it is not yet the case, it will have to become so) a central place in the emailing and marketing strategies of companies. Segmenting a contact base is now within everyone’s reach, thanks to emailing software like Brevo (ex Sendinblue). Distinguish your contacts based on specific attributes For your […]
In this article, you will discover what opposes these two means of communication and the ideal situations to use them The goal is not to make you choose a particular marketing channel, but to highlight the strengths of each of them, to highlight their advantages or even to list their […]
When we know that more than 64% of people open their emails only if the subject seems relevant to them, investing time to write the best subject for these email campaigns becomes essential We can very well understand this selection of opened emails as we are bombarded with emails on […]
