Do you want to keep your contacts up to date with the articles you post on your blog? Discover here the advantages of email campaigns or RSS newsletters and build loyalty with your contacts with fresh content!
If you have a blog or a news page on your site, one of your main goals is probably to make sure that no subscriber misses the interesting articles you write.
What is an RSS feed?
RSS fees allow Internet users to subscribe to news fees and be notifi each time they are updat. To do this, Internet users use RSS feed readers (also call aggregators), which can be integrate directly into their browsers, for example. There are also online tools or small software programs to install to read the news feeds of your favorite sites. Whether it’s to follow celebrity news or to stay up to date on a professional sector, RSS feeds allow you to inform an audience that wants to receive new information. A short video explains in detail what an RSS is.
In general all news portals or blogs.
That have frequent updates of articles or publications offer an RSS feed. It is advantageous to have an RSS feed associated with your site or blog because this feature can allow you to increase your audience and especially to retain your readers. Know that if your site is made under WordPress , the RSS feed is automatically creat so you have nothing to do!
RSS generates a file for readers that displays the posts of a news site or blog such as the title, address of the page or information, description of the information, date the information was publish, author or other relevant information.
RSS applied to email marketing
Newsletter tools , such as Brevo (formerly Sendinblue) offer the possibility to exploit the RSS function of a website or blog by using the data to easily turn it into email marketing campaigns. This way, your visitors do not have to go back to your site themselves to see if there is anything new. They will receive all the news in their mailbox, that is to say that the reader does not go to the news, but “the news goes to the reader”!
This ensures that your subscribers receive updates to your content via email. It’s easy to do and saves you from creating a campaign every time your business wants to send news to its customers or prospects.
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So here you have an easy and effective.
way to create a recurring does brevo (formerly sendinblue) meet users’ needs? newsletter with content from your site automatically loaded into the email that will be sent at the frequency of your choice. A significant time saving!
If you still have doubts about the benefits of being able to automatically send your content to your subscribers through their email inbox, when you read the benefits below, you won’t want to waste any more time!
- Your posts will arrive directly in your subscribers’ inboxes, whether they check their emails on a smartphone, tablet or computer. With an attractive subject line and useful content, you are sure to attract readers interested in your articles.
- You will therefore generate more traffic on your site which can improve your commercial performance! Thus you diversify your sources of traffic. Emailing then becomes a real strategic complement to SEO and marketing on social networks.
- It’s a great loyalty tool. Arriving with quality content in your subscribers’ inbox will always make them think of you and, when it comes to choosing a brand or company, guess who will be the best candidate… You
- You set the frequency of the mailings. If you usually publish every two weeks or every month, choose that frequency! But with emailing software likeBrevo (ex Sendinblue), you don’t have to worry if for some reason you haven’t written anything during this period, since your list will not receive any campaigns until your site is updat. Great news!
Create an automatic RSS campaign with Brevo (ex Sendinblue)
WithBrevo (ex Sendinblue), to use this bh lists feature, simply configure the template in the campaign, assign your contact base to the campaign and define the frequency of sending. The tool will take care of everything else! Your campaigns will be sent automatically from the updated data of your RSS.
With Brevo’s RSS feature (formerly Sendinblue), you can publish your content at the ideal frequency and be assur that the content will reach your customers at the frequency you set, once the campaign Not to mention that you set the frequency and the day and time of the sending, depending on your, which can be a daily, weekly or monthly sending, for example.
Here are the steps to follow in detail.
- Add RSS integration to your Brevo (ex Sendinblue) account ( create your free account here ) by simply clicking on the “Integrations” tab
- Name your integration, for example “My RSS Campaigns”
- Enter the URL of your RSS fe. To find it, open your website in a browser, right-click on the page and click on “View page source”. Press CTRL+S to search in the code and type “RSS”, you should have an HTML tag like this ” <link rel=”alternate” type=”application/rss+xml” title=” PME WEB RSS Feed ” href=” https://www.pme-web.com. Copy the blue part, in our case, the feed is at this URL: https://www.pme-web.com paigns on an internal recipient list before broadcasting to your contacts. This will ensure that the configuration is complete and that the tool works exactly as you want it to.
Once your first automatic campaigns.
have been sent, remember to regularly check your statistics. Beyond the traditional opening rate that must be follow Brevo (formerly Sendinblue) will give you a lot of other information: click rate. most clicke links. geolocation of recipients or even the devices use to view the emails you have sent.
