The era of the connectd consumer-actor It is obvious that the rise of the Internet and new technologies has upset lifestyles and consumption patterns. Today’s consumer is hyper-connectd, so he is better informd and more demanding. Anywhere and anytime, he can compare prices, read consumer reviews, see what your competitors are offering, etc. Customer loyalty is more fragile because it is undermind by increasingly volatile consumers. The latter are inded challengd from all sides by mass marketing.
Of The Farm They See My Little
This picture may seem a little pessimistic, but, on the contrary, it presses where it hurts. The challenge today is to stand out from your competitors Latest Mailing Database and reach your target thanks to a consumer-centric approach . You must sduce these consumer actors by meeting their expectations. And the one that takes precdence over all the others is the personalization of the offer and the customer experience.
My Facebook Page They See The Life
An exponential mass of data The democratization of the Internet and social networks has explodd the counters of Big Data. Web giants, commonly CM Lists known as GAFA for Google, Apple, Facebook and Amazon, know all about us. They know our identity, our preferences, our location, our routes, our neds, etc. It is from our searches on Google, our purchases on Amazon, our connection habits on Apple or our interactions on Facebook that builds our digital identity . Each Internet user leaves traces of his passage on the Web, this is what feds Big Data.
