When we know that more than 64% of people open their emails only if the subject seems relevant to them, investing time to write the best subject for these email campaigns becomes essential
We can very well understand this selection of opened emails as we are bombarded with emails on a daily basis these days. Between Facebook, Twitter or LinkedIn notifications, as well as promotional campaigns, it is difficult to keep your attention for very long.
Here is an article the 8 important elements to write the best email subjects. Here they are for you:
1. Put yourself in the shoes of your email readers
Too often we tend to want to highlight the elements of the email that interest us the most as a company, but we forget to ask ourselves what our reader really expects. There is nothing worse than navel-gazing communication!
2. Personalization in the object
Give your reader the impression that you are addressing them directly, this gives better opening rates on average. Of course, you must avoid falling into clichés and the Big Brother trend. But small touches of well-measured personalization can make the difference. Most emailing software offers this personalization feature.
3. Use action-oriented verbs
Every email campaign should have a specific goal at the beginning. This could be to drive traffic to your site, increase participants, or simply stay in the minds of your readers. Don’t hesitate to make it easier for your readers to take action by subtly indicating the action options they have in your email.
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4. Indicate the temporality
Make life easier for your email luxembourg phone number material update reader by indicating the time frame of the content of your email in the subject line if this is relevant (this is not the case for all types of content).
5. An exclusive proposal
We are all the same (well almost), if we see a good deal, it always bh lists makes us want to open an email more. It will also make other people want to sign up for your newsletter if they know they can get special offers through this medium.
6. Clear, Concise, Concrete
The 3 essential Cs of emailing. When we know that almost half of emails are read on mobile, the effectiveness of your emails is crucial. Get straight to the point and avoid convoluted sentences!
7. Avoid forbidden words
The main concern of email clients is to prevent these users from being flooded with spam. There are several keywords, such as Free, Good Deal, or Promo that should be absolutely avoided in email subjects.
8. Provide a clear sender name and email
This isn’t technically in the subject line of the email, but it’s still important. Don’t forget to include a clear name and trustworthy address in the sender of your email campaign.
In conclusion, the real rule is to create your own tone and test the most effective email subjects. Good luck, and don’t hesitate to share your feedback.
